Adidas makes new shoes out of ocean junk
Adidas has created a new trainer that is actually a 3D printout, using old junk from the ocean and crappy fishing nets (the ones that catch dolphins along with the fish). Welcome to the future.
In a collaboration with Parley for the Oceans, they used recycled ocean plastic to make a 3D printed midsole using new technology which is being showcased this month. It’s a part of Futurecraft 3D, an adidas project which is focused on the possibility of printing out soles for shoes specially designed to suit the variances of a particular customer.
“World leaders forging an agreement is wonderful, but we shouldn’t need to be told to do the right thing,” Eric Liedtke, adidas Group Executive Board member responsible for Global Brands, said in a statement, referring to the recent talks in Paris. “The industry can’t afford to wait for directions any longer. Together with the network of Parley for the Oceans, we have started taking action and creating new sustainable materials and innovations for athletes.”
“We’re going to end ocean plastic pollution only if we’re going to reinvent the material,” said Cyrill Gutsch, Parley for the Oceans founder. “Plastic doesn’t belong in nature, it doesn’t belong in the belly of a fish, it doesn’t belong out there. The ultimate solution is to cut into this ongoing stream of material that never dies, is to reinvent plastic.”
Collecting plastic from the ocean was done in collaboration with Sea Shepard – the non profit organisation that paroles our seas hunting down illegal whalers and fishing boats.
The shoe is currently a prototype.
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