Sunday morning is the new Saturday night
It’s 7am on Sunday morning in Bronte, and Cali Press juices is full of people. They’re pouring out the door, clad in ‘activewear’ and trainers, all clutching a bottle of the $8 cold pressed juice to round off their morning workout.
“We open the doors by 7am, but staff get there about 6:30 and from the moment they arrive there will be people out on the street waiting,” says Josh Johnston, 36, co-owner of Cali Press. “The doors will be closed but they’ll just push them right open and come in! Sometimes, customers will even come in to help the staff get the juices on the shelves so they can get them sooner.”
And I’ve become one of those people. You know, one of the smug, fit people who get up early on Sunday morning to exercise, all bright-eyed because they haven’t been out rolling in booze the night before. Then they meet other, equally as energetic folk for a healthy juice, before the rest of the country has even opened an eyelid. They’re the ones you roll your eyes at on Instagram, but secretly double tap.
Yes, Sunday morning is now no longer hangover day, it’s officially the hot new day of the week. While bendy bloggers and those who love sporty weekend wear probably have a great deal to do with it, there’s a bigger societal shift at hand.
- Workout on Sunday mornings with Bodypass
A new global movement in the form of start-up, ‘Hello Sunday Morning’ perfectly encapsulates the trend. Originally a blog set up by an ex-nightclub promoter in need of a lifestyle change, Hello Sunday Morning now has its own app and hashtag, and is basically a push back to the unhealthy drinking culture that’s eating away at the 3.5 million Australians drinking at risky levels each year.
Chris Raine, founder and CEO, 28, believes it’s a welcome addition to a system which encourages drinking and wearing “busy” as a badge of honour in Australia.
‘Historically we’ve taken a binary approach to drinking where people don’t get help until it’s too late but we needed a step-by-step model where people could feel supported with whatever goal they wanted, rather than removing alcohol together,” says Raine.
Hello Sunday Morning has over 10,000 hashtags on Instagram, 70,000 app downloads and it’s reached a total of 822,039 Sunday check-ins so far online.
And it’s only going to grow, according to Raine, whose goal is to reach a billion check-ins in the next ten years.
“It’s no small feat but it’s exciting to see how much it’s struck a nerve with people already,” says Raine. “Australians are now drinking less than they have in 50 years and four per cent of young people have gone from risky drinking to low drinking levels.”
Raine believes this is in part the result of the shift towards health and fitness.
“It used to be accepted that a seventh of your life would be spent hungover but being healthy is cool now and people are realising that’s a lot of time to lose,” says Raine.
Blake Worrall-Thompson, a Sydney based personal trainer and advocate of HSM has also noticed the shift towards healthy Sundays.
“It’s a very different space compared to what it was 13 years ago,’ says Worrall-Thompson. “Going for a run at 7am on Sunday morning, there are so many people out and about – everyone’s into fitness.”
Worrall-Thompson says the focus towards feeling healthy and balanced has become vital, both for his own clients and society as a whole. “I think there’s a push now to remove the stigma surrounding mental health which is exciting,” he says. “Getting up early on Sunday and not doing a number on yourself has become cool and people are excited to wake up and brag about it.”
As an HSM advocate, Worrall-Thompson says he can see the positive impact it has. “Every Sunday morning I do a #hellosundaymorning post and I get complete strangers come up to me and say ‘I love what you’re doing, it’s great’. Even my mate who isn’t big on running saw my post last Sunday and decided to go for a run.”
It’s not just an online phenomenon, yoga studios are booming too.
Mandy Kopcho, co-owner of the Power Living Bondi studios has seen a significant rise in Sunday morning goers.
“Sundays are now busier than Saturdays,” she says. Between her two studios, Kopcho now runs 11 classes on Sundays alone and has noticed a demand over the last two years for more day classes.
“Sundays have become about cleansing – either people want to start their week right or those who over do it on Saturday night come to feel cleansed for the day.”
Kopcho also believes it’s part of a greater shift towards a new social ritual.
“Instead of drinks and dinner, it’s a walk, then yoga and lunch – there’s a definite trend towards making healthier choices so Sunday is not a write-off.”
And as one of those Lycra-laden yogis you see cupping a green smoothie all a-glow on a Sunday morning, if I haven’t convinced you already – trade the tequila for your trainers and start getting up early.
- Workout on Sunday mornings with Bodypass
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